BMW just revealed the long awaited 4 Series Coupe, a direct replacement to the BMW 3 Series Coupe. A convertible 4 Series is expected to surface shortly after. A bold move that comes after a year of rumors and speculations. Part of this strategy is to inject a more premium image into the coupe’s character, while benefiting from a projected increase sales and profits.

Design wise, the new coupe is the essence of muscle, sleekness, and true passion that only BMW can portray in such a way. Historically BMW coupes have always demanded a price premium over the 4 door sedans. Front fascia, hood, bumper, fenders, longer doors, and rear quarter panels on 3 Series coupes have always (in recent years) been unique to the coupe. Therefore, if BMW is already investing in expensive tooling to produce totally different sheet metal, for essentially the same car, then why not add a new series and charge a larger price. A similar move was lead with Audi a couple of year back with the introduction of the A5. A car that amounts to an A4 with two doors and more muscular hips.

BMW 4 Series buyers would most likely come to appreciate being differentiated from the 3 Series crowd with a more exclusive series, just like in the 5 and 6 Series. On the other hand, BMW M3 fans will have their share in the form of a 4 door F30 based model, while the coupe will be reserved to the F80/F82 chassis M4 Coupe.

The wheelbase is 1.97 inch (50 mm) longer at 110.7 inches (2810 mm), compared with the E92 3 Series coupe, and 1.77 inch (45 mm) wider upfront, while the rear track becomes wider by 3.15 inches (80 mm). The body is 1.73 inch (44 mm) wider, while the roof line is .63 inch (16 mm) lower than before. Also, the body became longer at 182.72 inches (4641 mm).

Words can only say so much about the 2014 BMW 4 Series Coupe, in concept form as we speak. A closer look at the photo gallery is only fair.



Tags: , , ,